Here's just a small sampling of what I can do for you.
With 25+ years in the business, this is just a taste. So if you are looking for something specific, send me a request. Just ask, there's a lot more.
VIDEO, VIDEO and more VIDEO
There was a time, when creating videos required expensive equipment, a dark room and hours and hours of time. In today's market, every phone has the capability to shoot a video; but don't let that fool you! There is still a science behind making successful videos. Whether you are branding your company, promoting an event, selling a service, supporting a mission or showcasing a product; understanding timing, color, movement, copy and song is still critical to the message being successful!
Social Media - Ad Campaigns
Social Media has become a hub for non-profits and their message has to stand out, be consistent, and build their foundation to further their mission. For businesses, depending on the audience and industry, social media has also become a must have. But it is key to understand which channel is best for the result you want. Facebook. Instagram, Twitter, Alignable, Next-door and so forth all have a purpose - communication. Knowing which channel is best will increase your bottom line profits and/or brand presence.
WEBSITES – FOOTPRINT or PURCHASE?
Here’s the thing about websites they are either a “brand footprint” or an “at purchase” site. That’s it. So, the key to success is to design it to attract/retain your audience. Build it, so you aren’t left in the dark from a technology standpoint. Manage it daily. Don’t let it sit for years, then get upset because nothing is working, and you are no longer secure. And please, never let anyone sell you on the newest “flying” plug-in or animation action because it is “cool.” Make your site work for you and build it so it can grow.
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Most people are visual, not all, but most. So, the look of your logo needs to say it all. When you go to design it, think about who you are how you want the public to see you. Know your audience and understand what appeals to them. Think of font types, colors, and proportional sizes. Don’t get complex. Your logo needs to be versatile, especially when it comes to using it in different mediums. (All logos represented are copyrighted by appropriate owner.)
Image is everything. It is what catches your viewer's eye. It brings them in to read your message and turns them to a client, supporter or volunteer. If you don't know your audience and understand what and how to visually design your message, you will never see ultimate success.
VISUAL MARKETING Proposals
Most small to mid-size companies have never had an in-house designer or marketing expert on staff - and they usually don't want one. They work with several outside sources who may or may not know each other. Each pushing their own agenda that they feel is right for your business. Talk about a recipe for complexity? This is the whole reason, I create a visual marketing proposal for my clients. It is easy to read, understand and follow. There is no confusion.
Event & Campaign AnNOUNCEMENTS
Announcements are critical, as they are your resource for information. Knowing your audience is always key; but displaying it in a way that catches their eye and still provides all the information can prove challenging at times. In today's markets, events & campaigns have now moved to social media platforms along with email and print, so it is critical to design for all mediums.
PUBLICATIONS, MAGAZINES and MEMORIAL Books
Whether you are designing or writing, it is critical to understand the main goal and purpose of your piece. Is it to tell a story, to introduce a product, provide information or simply to collect new supporters to help fund a project? Remember, imagery and copy always work hand-in-hand. So, know your objective first then understand how your audience will buy-in and accept it to be a success.
PHOTOGRAPHY - Within Your Sight
There is nothing like custom photography to bring your image front and center. Using stock photography is just fine; never think it is not. However, why deal with copyrights, never ending payment and the slight chance it has been used before? Capture the raw emotion and intrigue while “selling” your product, image or mission – that makes for success. Make it your own.
CLIENT PHOTOSHOOTS REVIEW